Aaker, David A.
Strategic market management / David A Aaker - 7th edition. - New Delhi : John Wiley & Sons, Inc., ©2005. - xii, 356 p. : ill. ; 23 cm.
Includes index.
9788126516049
Marketing -- Management.
Marketing -- Gestion.
Marketing.
Strategisch management.
658.802 AAK
Strategic market management / David A Aaker - 7th edition. - New Delhi : John Wiley & Sons, Inc., ©2005. - xii, 356 p. : ill. ; 23 cm.
Includes index.
9788126516049
Marketing -- Management.
Marketing -- Gestion.
Marketing.
Strategisch management.
658.802 AAK