Aaker, David A.

Strategic market management / David A Aaker - 7th edition. - New Delhi : John Wiley & Sons, Inc., ©2005. - xii, 356 p. : ill. ; 23 cm.

Includes index.

9788126516049


Marketing -- Management.
Marketing -- Gestion.
Marketing.
Strategisch management.

658.802 AAK
© Prin. L.N. Welingkar Institute of Management Development & Research, Bangalore


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