Anderson, Chris.
The long tail : why the future of business is selling less of more / Chris Anderson. - Rev. and updated ed. - London : Business books, 2009. - xii, 267 p. ; 20 cm.
Includes bibliographical references and index.
Summary: The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
9781847940360 (pbk.)
Electronic commerce.
Market segmentation.
Marketing Innovations.
Marketing Technological innovations.
658.802 AND
The long tail : why the future of business is selling less of more / Chris Anderson. - Rev. and updated ed. - London : Business books, 2009. - xii, 267 p. ; 20 cm.
Includes bibliographical references and index.
Summary: The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
9781847940360 (pbk.)
Electronic commerce.
Market segmentation.
Marketing Innovations.
Marketing Technological innovations.
658.802 AND
