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Aaker, David A

Strategic market management / David A Aaker - 6th edition. - New Delhi : John Wiley & Sons, Inc., ©2006. - xiii, 338 p. ; 23 cm.

ISBN: 9788126509256

Subjects--Topical Terms:
Marketing -- Management.
Marketing.
Strategisch management.
Strategisches Management

Dewey Class. No.: 658.802 AAK

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